Carolina
University
CCU Students Demand Consequences After White Students Film Themselves Saying the N-Word — Then Send It Directly to a Biracial Student to Harm Them
Two white girls — one reportedly a Coastal Carolina University student, one a high school student in Pickens County, South Carolina — filmed themselves daring each other to say the N-word, saying it repeatedly on camera, and then sent the video directly to a biracial high school student. Not posted publicly by accident. Sent. On purpose. To a specific person. To cause harm. The university is "reviewing."
The video spread anyway — more than a million views on Facebook, 517,000 on Instagram, within 24 hours of being posted publicly. In the clip, the girls can be heard being prompted to "say it" over and over, laughing as they comply. The video was sent to the biracial student at the Pickens County high school before it went wide. That student did not choose to be part of this. They were going to school.
CCU's Black Student Association released a statement that named what happened clearly: "The use of the N-word is not harmless, casual, or excusable. It is rooted in a long history of racism, violence, and the dehumanization of Black people. Hearing and seeing this language used, especially so openly, reinforces an environment where Black students are made to feel disrespected, unsafe, and undervalued." The BSA called on university officials to hold those involved accountable and implement campus-wide education initiatives.
The CCU Social Justice Club added: "Accountability is not about punishment alone. It is about acknowledgment and education." Student leaders said they plan to keep pushing for more than just a review — they want clear consequences and long-term structural change. On what many describe as a predominantly white campus, Black students said the video made them feel unwelcome in a place they pay tuition to attend.
"It wasn't something good to wake up and see," said freshman Kel Gallman. "As a Black man at a PWI, that's just not what you want to see, like it doesn't make you feel like you're wanted in this space." Sophomore Tamiia Elmore said: "It's so weird, like how it's so normalized for people that are not Black to be saying the N-word, especially with the hard R."
As of press time, the university says the matter is under review. The biracial student who received the original video has not been publicly named. The girls in the video have not issued public statements. Coastal Carolina University has not announced any disciplinary action. The campus is still open. Classes are still happening. Black students are still attending them.